Sunday, October 24, 2021
HomeMusic NewsM4SONIC Revealed As Mystery Producer Behind Viral Video 'The Fox' by Ylvis

M4SONIC Revealed As Mystery Producer Behind Viral Video ‘The Fox’ by Ylvis

Quick everyone, What Does The Fox Say? Ring-ding-ding-ding-dingeringeding? Well, yes it does. But according to M4SONIC it also says plagiarism; no worries, it was done so without malicious intent. The up and coming Australian DJ  broke it down for inthemix saying:

“I was over in the US with a production duo called Stargate working with Sia and Nadia Ali,” M4SONIC said. “One of the beats that I made we kinda put to one side as it wasn’t really going anywhere. I’d totally forgotten about the track until I stumbled across The Fox video on YouTube. It turned out that Tor and Mikkel (Stargate), who are Norwegian, are friends with Bård and Vegard Ylvisåker (Ylvis). Stargate gave Ylvis a copy of the beat that we made to use for a video they were doing to launch their comedy show in Norway. I think the whole thing kinda ‘snowballed’ and was an accident on their side as well. No one really thought it would be a top 10 Billboard track!

“I literally had no idea that the track I’d left in the US was being used. I got in touch with Stargate and my publisher SonyATV and they negotiated a royalties deal on my behalf. It was all last minute as I don’t think anyone expected the video to go viral.”

While this story had a very happy ending it brings up thoughts of recent news pieces where EDM artists have been totally ripped off. It’s nice to hear a happy ending of a situation like this one, with M4SONIC able to have a laugh at the whole thing saying that:

“so long as people understand that it is Ylvis poking fun at the commercial EDM sound and that wasn’t my intention when I made the beat” and that ” I think the fact that people are taking the time to parody this type of music is just an indication of the success of the electronic music scene in recent times”.

A very professional response from a budding sensation, hopefully some people in the industry can take notice of it and learn to compromise, own up to things that have happened and take the high road.

James Brannigan
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