Whether it’s creating an addicting app to generate hype for an upcoming album, or creating interesting water-cooler gossip with unexpected concert and festival performances, Avicii is always spot on with his marketing.
Recently, Acivii launched a contest off of his TrueTube website offering fans a brand new creative opportunity. This contest allows participants to create a mashup, using one of the songs off of his latest album “True,” paired with video clips from all across YouTube. The library of mashups already posted is phenomenal, and we found ourselves lost within an incredible pool of high quality tunes. Below, we have included a handful of favorites, but there are many more that are just as entertaining!