RACIST??? LOLOLOL!!! I love Japanese culture and I spend half of my time in Japan. I flew to Tokyo to shoot this video…
— Avril Lavigne (@AvrilLavigne) April 24, 2014
…specifically for my Japanese fans, WITH my Japanese label, Japanese choreographers AND a Japanese director IN Japan. — Avril Lavigne (@AvrilLavigne) April 24, 2014
Frankly, pulling out the race card because the video portrays Asian culture as “childish” or simply because it’s being used as the backdrop is a stretch. Go watch J/KPop (Japanese/Korean Pop) videos and chances are you’ll find stylistically similar music videos with eccentrically costumed girls running around in a neon technicolor explosion. Although we can see why this would cause a stir in the debate about racism and be considered offensive, another element of this whole orchestrated circus has grabbed our attention.
Yea, that’s right. Avril’s got some dubby drops and trendy build ups to go along with her Skrillex haircut. Avril’s attempt at the Gwen Stefani/Ke$ha style of white girl rapping nonsense about cupcakes and Sanrio’s most beloved character is cringe worthy enough. The addition of pitch bends, auto-tune, background synths, and a “drop” just makes this train wreck scream of desperation and continues the trend of pop stars jumping on the EDM bandwagon because, you know, all the cool kids are doing it. So, another one takes a stab and fails miserably. But, she’s trending on Twitter, and we’re just standing here wondering how much more can we take. Avril: 1 Public: 0
The video was momentarily taken down from the internet only to be viewed on Lavigne’s website and some speculated it was due to the backlash. However, according to Avril’s team, the video was taken down because it was posted a day early. Whatever the reason, luckily for planet Earth and all of its humans, the video is back online for everyone to enjoy and you should take at least one spin on this torturous merry go round because it will make you appreciate quality music that much more.