Other than headlining the first night of Ultra Music Festival and feuding with Deadmau5, Tiesto did take part in other festivities during this years Winter Music Conference in Miami. One event he attended, hosted by 7UP, was to promote the company’s new Bubbling Up campaign. Tiesto has partnered with the soft drink’s new promotion as a mentor to 6 younger EDM artists, all of whom will perform during 7UP’s #7x7UP concert series. The program is an incredible opportunity for the artists, especially MOTi and Dzeko & Torres who landed collaborations with Tiesto on his upcoming album. Hopefully, the backing of Tiesto has the same effect on these guys as it’s had on his friend Martin Garrix, who as we all know is playing Ultra these days. Keep up to date on the campaign and the tour here, hosted via Tumblr.