World- renowned European DJ / Producer Calvin Harris demonstrates he has the whole package, and were not just referring to his dazing voice and ability to produce electronic music. The Grammy winner stripped down to his underwear, baring it all for his new Emporio Armani campaign. The black and white photos display not only the Spring/ Summer 2015 line of underwear but also Harris’s smokin’ body. Taken by photographer Boo George, the photos are a undoubtedly a new foray for any DJ in the game at the moment. The advertising images were released to the world on February 17th and since then have come to gain remarkable attention, especially on Instagram bringing in over 150,000 comments.
Back in December of 2014 when talking to Women’s Wear Daily Mr. Armani admired his new underwear model, expressing his sincere contentment with Harris as a model, because of his “engaging bond with the public” and capability of “attracting the masses with his music and energy”. Harris in turn communicated his excitement in working with a legendary fashion designer whose brand he admired. From the start of his career until now Harris has made quite the transformation, spiraling to the top as one of the “hottest” DJ’s. Either way, as the highest paid DJ in the world and the new face of Emporio Armani underwear, Calvin Harris certainly knows how to keep himself busy.