With Coachella kicking off in less then 24 hours, one of its most popular headliners, Axwell Λ Ingrosso, are making some noise within a different industry that has strong ties to music: fashion. H&M has enlisted the help of two of Sweden’s finest, who are set to join campaign with superstar models Natasha Poly, Joan Smalls, Sunnery James wife, Doutzen Kroes, and Adriana Lima. The two Swedish giants are definitely jumping head first into the summer season.
Axwell Λ Ingrosso are set to release their newest single ‘Sun Is Shining’, which will be featured exclusively on the upcoming H&M commercials. The official release date is set for April 30th. With their debut album set to be released this upcoming summer, it is clear these two mega-stars show no signs of slowing down. What do you think of this collaboration between H&M and Axwell Λ Ingrosso? Do you guys approve?