Eric Prydz – Generate (Official Music Video)
Eric Prydz, the titan of everything under the progressive umbrella, released a video for his new single ‘Generate’ earlier today. With each day checking off one less day until a much anticipated album, ‘Generate’ is just another notch on the bedpost to add to his long list of groundbreaking tunes.
Using only a few condensed and impactful elements throughout the tune, every melody and every percussion in choicely selected to complement the uplifting vocals of the track. An intricate plucked melody acts as the main supporting line and it is just as sentimental and touching as it is explosive and floor shaking. As for the video itself, it provides a spectacular visual experience to accompany the monster tune. A kaleidoscope of digital imagery is pieced together in a sporadic web of content that keeps you engaged but still guessing as to what will flash in your face next.
Check out the track and video below, and head over iTunes to pre-order ‘Generate’ today, which will be fully available on the 8th of this month.