Two of the top industries of our generation, electronic dance music and fashion, seem to go hand-in-hand, and nobody’s complaining. In a recent campaign, Victoria’s Secret united Dirty South‘s single, ‘Tunnel Vision‘, and their Angels to create yet another seductive commercial..
As the nation’s leading lingerie retailer, Victoria’s Secret is always thinking of ways to stay ahead of the game and ‘push up’ their boundaries (pun intended). The combination of Dirty South’s sultry single and their tantalizing Angels is yet another example of how the company strives to market their highly cultivated brand. This is not the first time that Victoria’s Secret has used electronic music to their advantage, as they have also used music from Little Boots, Vassy, and M83 for past commercials. Moreover, they have also enlisted the skills of Zedd to perform at their PINK Nation Game on Bash this coming Wednesday, October 28. The party is set to take place at the University of Texas San Antonio, which was one of 99 universities that competed for the chance to host the event.
Being that Victoria’s Secret is an incredibly successful company on its own, the use of Dirty South’s song in their commercial is sure to give him a ‘lift’ in his already bustling career. The Serbian-Australian DJ/ Producer has performed at this year’s editions of Prjct Music Festival, Coachella, and Groove Cruise LA. His 2015 Find A Way Tour has led him to make multiple stops around the world, with still more stops to come in Australia, the Philippines, and numerous US locations.
Check out the Victoria’s Secret commercial and catch Dirty South on tour for the remainder of the year.