Insomniac Events founder Pasquale Rotella has achieved legendary status in the dance music community since the company’s inception in 1993. Rotella began his raving career attending secret warehouse parties in Los Angeles, eventually joining street teams to promote those very parties. After more than 20 years in the industry, his company has managed to organize many of the world’s largest dance music festivals. Now, in 2016, Rotella has decided to take it back to the old school, announcing a special series of Insomniac warehouse parties this summer in Downtown Los Angeles. Below is Rotella (second from right) with friends at a Downtown LA warehouse party.
While further information is yet to be revealed, this is an exciting addition to the schedule of shows in LA this summer. Insomniac is proven as a top festival production company in the world, so we’re certain this new series of warehouse parties will be executed to perfection as well. Stay tuned for updates on this awesome old school party concept from Mr. Rotella.