deadmau5 (Joel Zimmerman) has partnered with Absolut Labs to make a very creative Google Cardboard 360-degree Virtual Reality experience. Absolut Labs is the experimental marketing arm of the Absolut vodka brand.
Afdhel Aziz, Director of Absolut Labs, discussed the new partnership:
“With Absolut deadmau5, we’re continuing our ongoing exploration of nightlife, using virtual reality as a canvas to create an epic, cinematic journey that celebrates spontaneous, adventurous nights out – that you can experience anytime, anywhere, anyplace.”
The guys from Mashable got to try it out and it looks like a great time. The game begins in deadmau5′ brand new home studio and lets the user watch Mau5 work on some music as if they were standing right there inside the room. Afterwards, we see an interactive, CGI third-person view of a computer generated deadmau5 walking through his garage. The mission is to follow his cat Meowingtons. Sounds like a regular day for Joel. The game continues on with Joel driving through town and going to one of his shows, which ends with a 360-degree view of one of his live performances.
Fans can pre-order the custom Cardboard headset now at www.absolutdeadmau5.com and starting July 27th, the Absolut deadmau5 app will be available for download on all major platforms, including iOS and Android.