A really cool conversation is happening next month in Shanghai – one that will undoubtedly come to define electronic music in the world. Skrillex and his OWSLA team are slated to have a roundtable discussion on the trials and tribulations of the Asian markets, within the confines of electronic music. This is really important. From a pure numbers standpoint, Asia is the world’s largest market for…everything. The laws in China, for instance, have only allowed the electronic scene to take off in the past few years, with room for growth at an all time high right now.
Reaching out to these fans will be critical for long term success – for everyone from Skrillex to your average bedroom producer. Getting a peak into the thinking of one of electronic music’s best and most forward thinking teams in OWSLA will be eye opening. Their approach to interacting with the region will undoubtedly highlight IMS Asia Pacific, which will also include Alesso, Jolin Tsai, and top Chinese promoters, among others. Of course, Pete Tong will be there as well, as one of the founders of IMS. You can get more info on this on the IMS website.