Fresh off the gigantic release of his EP Party and Destroy, Party Favor presents the lyric video for his track “In My Head (feat. Georgia Ku)”. The video is a tribute to the emotional track featuring neon colorscapes to accompany the colorful vocals. “In My Head” was arguably the most melodic track featured on his EP, so it only seems right that it was the one to receive the lyric video treatment.
The main hook of the song, “Was it all in my head?”, fits the surrealist approach to the video, with scattered visions, randomized configuration, and swaying patterns. The focus of the video is an animated female silhouette presenting Georgia Ku’s ardent vocals to the listener, with letters literally circling in her head. Both the song and the video present Party Favor in a refreshing light, offering a gentler side to the artist’s typically aggressive productions. Other artists featured on the EP include icons like Gucci Mane, Dillon Francis, Rich The Kid, and Sean Kingston, which assured the more sentimental “In My Head”’s role as a stand out track.
Dive in and let Party Favor take you on a visually pleasing and melancholy journey.
Video created by John Hwang.