Technics Introduces Standard Model to Growing 1200 Line

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Technics

With the resurgence of vinyl more evident than ever, turntable manufacturers are chomping at the bit to make products of all quality levels to support the rise in popularity. Technics, in particular, has been able to carry its name through the decades as a staple of the industry standard in clubs and venues for vinyl addicts.

The company recently unveiled the new SL-1200 GR, which it’s branded as its “standard model”. The turntable is an alternative option for those who are not looking to pay for the SL-1200 G. The SL-1200 GR is almost half the price of the G, which is an astounding £2,999. The GR’s price tag of $2,000 USD or £1,500, which is still pretty bloody expensive, showcases Technics shift in marketing towards the casual home listener.

Via: Gizmodo