Pasquale Rotella, the owner of Insomniac, has recently launched a new project located in The Warehouse District of Downtown Los Angeles called Factory 93, which brings fans back to the former roots of the dance music community- the underground. Since its grand opening last May, artists like Doc Martin, Green Velvet, and Claude VonStroke have made appearances, setting the tone for a journey like no other back to the underground. The founders of Factory 93 have continued to dedicate this project to instilling the true essence of techno and house back into the hearts of the dance community, creating an atmosphere like nothing we have seen in a very, very long time.
“I’ve loved warehouse parties since the day I walked into one as a youngster,” Pasquale reminisces. “The way the bass rattles the metal and reverberates through the walls, the condensation that forms on the ceiling from all the heat and energy in the room—those experiences changed my life and made me want to devote my life to dance music.”
Eric Prydz has just captivated the Los Angeles underground scene this past weekend as he presents Pryda, one of his many variety of stage names, at Factory 93 with this unbelievable performance that was caught on film for our viewing pleasure. Prydz’s infamous progressive house sound echoes off the walls of this quaint warehouse and you can almost see the heat and the energy that pulsates off the crowd in such a small space. Prydz has made a name for himself as one of the world’s most in-demand underground spinners and producers and has played on some of dance music’s biggest stages, so seeing him perform in such an intimate setting is quite beautiful and truly an experience of a lifetime for those who were present.
Watch the full set of Eric Prydz at Factory 93 here: