We were teased back in June about The Chainsmokers announcing that they would be the upcoming global brand ambassadors for Tommy Hilfiger. Including Tommy Men and various other lines, it looks like we are finally getting a glimpse of the campaign in action. The duo took to social media to unveil the first official photo of the campaign as well as an advertisement posted on Tommy Hilfiger’s official Instagram promoting this exciting collaboration.
The company stated, “The Grammy award-winning duo brings a modern, youthful twist to the brand’s more than 30-year global menswear legacy.”
“The Chainsmokers are at the center of modern pop culture and their music resonates with a global audience,” said Tommy Hilfiger. “I admire the way they have carved out a new niche that fuses indie, pop, dance, and hip-hop. Alex and Drew are truly the perfect definition of today’s Tommy Guy – their talent, optimism, unique sound and effortless cool have made them standout in the music world. We’re extremely excited to work with them in the fashion space.”
Check out the promotional photo & ad below!
Are you excited about this collaboration and who else would you like to see possibly crossover to the modeling world next?