LA based DJ duo Classixx discovered H&M was illegally printing “Classixx” on their merchandise. The name was used without approval and the duo filed a trademark infringement suit against the fashion retailer last week.
Classixx’s name was printed in white letters on the front of black sweaters. When H&M was approached on the matter, the company denied any unapproved use and took it further by insulting the artists.
The duo’s attorney stated that H&M “denied any liability,” “threatened Classixx with claims for costs and attorneys’ fees,” and even went as far as ”referring to the band as a “relatively unknown DJ duo.”
This comes as a shocking response from H&M, who has played Classixx’s music in its stores. Adding insult to injury, H&M followed up with saying,”the use of a word as a decorative feature on an article of clothing is not trademark use.”
Classixx released their second studio album Faraway Reach last year. Working with artists such as T-Pain, Passion Pit, and Phoenix, the band shows that it is not “unknown”. They still plan to continue with the case even after H&M has denied allegations. A full statement given by their attorney is posted below.
“Our client attempted to resolve this amicably with H&M before going to court. But, despite H&M’s blatant infringement of Classixx’s trademark and publicity rights, it denied any liability, threatened Classixx with claims for costs and attorneys’ fees, and insultingly referred to the band as a “relatively unknown DJ duo.” Clearly, H&M, which has been known to broadcast Classixx music in its stores, is no friend to the artist. For H&M to profit by marketing and selling without consent “Classixx”-branded apparel at its stores around the world is bad, but responding in the manner it did is even worse. The band looks forward to their day in court.”
— eric (@SorcerersStone) July 29, 2017
— Filthy French (@FilthyFrench) September 9, 2017