Making it in the music industry is the ultimate dream for many. But from the outside looking in, we tend to only see the fairytale of it all. What we fail to recognize is what happens behind the curtain. RÜFÜS DU SOL’s latest music video reflects some of the trials that have come from their success, opening up a portal into the unspoken life that stems from fame. A life with pressure so vast, some artists have lost their lives.
Artists in the spotlight have a lifestyle consumed by an immense amount of pressure. Sleepless nights, traveling for months at a time and a constant demand for energy can take an emotional toll on even the most level headed of artists.
With the recent launch of their record label Rose Avenue, a world tour, and the release of their new album Solace, the Australian trio have had a profoundly successful year. However, their accomplishments have not been without sacrifice. To find inspiration for their music, they left everything behind to begin a new chapter in Los Angeles.
“Lost in My Mind” depicts the isolation and the burden that transpired from uprooting their life in the name of their art. The music video mirrors the song’s meaning effortlessly, taking viewers into the depths of their psyche. As they maneuvered through uncharted territory, both physical and emotional, they broke through barriers to newfound success. But those breakthroughs also came with emotional scarring and the video symbolizes their complex journey to the top. Check out the video below.