“we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name”
Billboard broke the news with a statement from Dentsu Aegis Network who had funded the festival.
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival. But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees. As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”
Reportedly festival reps reached out to Live Nation and AEG for an investment to save the festival recently, with both declining. While the organizers blame things like capacity, site readiness, and permitting issues we all know none of those are the real reasons.