Spotify is expanding to a fresh new radio app called Stations. After recently announcing “Social Listening“, Spotify is continuing to change the game. Although the Stations app is different from Spotify’s main app, Stations launched in Australia last year, and is available to anyone with a Spotify account. Spotify is hoping to create a more ‘radio-like experience’ for these users. Unlike the Spotify app, Stations brings back an element of surprise when listening, and opening both your mind, and ears to new artists, much like when listening to the radio. (you know, that useless metal box in the dashboard of your car that gets in the way of your aux cable) With this in mind, perhaps this is a move to increase the Spotify listener base?
Apple beats Spotify in paid US subscribers
Earlier this year, the Wall Street Journal reported that Apple surpassed Spotify in paid U.S. subscriptions. According to the report, Apple Music had 28 million paying subscribers in the US in February, compared to Spotify’s 26 million paying subscribers. Although, Spotify still remains on top with overall listeners in the US and internationally.
With a simpler interface, Stations is designed to reduce the steps to get to your music. Less decisions, less scrolling through playlists, and “saved” songs; the app does all the work for you. The description from the Google Play store feels very similar to the Pandora app:
“Easily create stations for all the music you love, all for free.
With the world’s music at your fingertips, finding the right thing to play can feel like a challenge. Stations gets you to music instantly — no searching or typing needed. As Stations learns more about what you like, it creates stations packed with the music you love, made just for you.
Stations is an experiment by Spotify, and we’re always looking for ways to make it better.”