Guitar Center Teams Up With Winter Music Conference 2020 and Miami Music Week For Inaugural Partnership


Guitar Center is pleased to announce their new partnership with Winter Music Conference 2020 and Miami Music Week. They are going to be the official retailer for music instruments of the conference and event series.

As WMC returns for its 35th year, it will take place March 16-19 at the Faena District Resort in Miami. There, GC will install its signature pop-up store and guests can review, demo, and purchase mountains of DJ equipment. The latest and greatest from Pioneer, Roland, Korg, Native Instruments, Denon, and more are yours for the taking.

Executive director of WMC, David Ireland, is excited to be working with Guitar Center for their 35th rendition this year and MMW’s 10th year. All badge holders will get exclusive access to the best new DJ and production gear out on the market to date.

What’s To Come

As the world’s largest musical instrument retailer, this electronic music marketing initiative and rental program could be a game changer. Partnering with the world’s renowned electronic music conference along with an event series is good traffic. Stay tuned for the product announcement at the NAMM show in Los Angeles. That takes place from January 16-19. For aspiring music producers and DJs, this is your moment.

Secondly, on March 16th, GC sponsors the official WMC opening party and MMW’s Oasis, just steps away at the Miami Generator. For five days, enjoy exclusive pool parties, label showcases, artist gifting and media lounge, yoga, barbecues, workshops, and more. It is invite or WMC badge holder only so make sure to grab yours.

This has always been a one-of-a-kind event and now it is even better. Guitar Center is providing a local DJ equipment and lighting rental service as well. This allows venues, promoters, and artists to rent additional gear in the Hallandale Beach and South Miami locations. Take note of these experiential activations and RSVP now.