In the world of electronic dance music, Pioneer DJ is a big name that we know all too well. This is a name that is highly acclaimed as the industry standard for CDJs, mixers, and headphones. As of January 1, 2020, Pioneer DJ will be changing its corporate name to AlphaTheta Corporation. While this might sound strange to us all, fear not – the Pioneer DJ name will still remain on all of its DJ gear.
In the past, there have been several rumors about Pioneer DJ being sold or ceasing business due to mass confusion. To make things clear – Pioneer DJ and Pioneer Corporation are two entirely separate entities. According to djtechtools.com, an article has been published to help falsify these rumors. In Pioneer DJ’s official release, the company goes further into explaining the reasoning behind their AlphaTheta corporate name change.
“We’re changing our company name from Pioneer DJ Corporation to AlphaTheta Corporation. Our brands and brand names, including Pioneer DJ, will not be affected.”Pioneer DJ Corporation