Electric Zoo and Mysteryland Promoters Announce New Mega Partnership

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Netherlands based ID&T, the world’s largest electronic music promoter, and New York-based Made Event, the team responsible for Electric Zoo, have publicly announced a partnership focused on pushing each other’s events on a global scale. ID&T’s resume boasts major events such as Awakenings, Defqon.1, Mysteryland, Amsterdam Open Air, and Sensation. Made Event’s Electric Zoo is considered to be New York’s premier electronic music festival enticing 110,000 attendees to Randall’s Island Park in August 2019. Both companies are associated with LiveStyle group, descendant of SFX Entertainment.

Jamie Panico Photography

Under the new deal, Made Event and ID&T will continue to push Electric Zoo while expanding Made’s influence to the New York area effectively making each other international.

Ritty van Straalen, chief executive of ID&T Group states “Made Event and ID&T share the same vision. We both believe in high quality experiences and want to bring the best music to market.

“The members of the Made Event team, with Adam (Richman) and Kevin (Mitchell) as their inspiring leaders, have shown that they know how to create and produce successful events and premier festivals in a very competitive market. We are looking forward to being back in New York and working with them on new ideas.”

“We are honoured to be working with ID&T, the world’s most notable dance music promoter. Working together with them will allow us to take our flagship brand Electric Zoo to cities around the world. We can’t wait to share New York City’s No. 1 festival with the rest of the globe.”
Adam Richman, senior vice-president of Made Event

Other members of the ID&T Group include Art of Dance, Q-dance, Monumental and Air Events, booking agencies Platinum Agency and Most Wanted, as well as management company Headliner Entertainment. The company’s events are attended by over two million visitors each year and sells an estimated million and a half tickets annually.