Live Nation and Veeps, the live streaming platform founded by Joel and Benji Madden of Good Charlotte are making live streaming shows a reality in a post-pandemic world. Both companies just announced that they’re equipping more than 60 concert venues with turnkey live streaming capabilities. This means that artists can broadcast their to fans everywhere in the world.
Some infamous tour stops will be included in this reconstruction. Those include San Francisco’s The Fillmore, Los Angeles’ The Wiltern, the Shoreline Amphitheater, and The Gorge in Washington. LA is already set up and will debut 10 shows starting May 7th with “From the Wiltern”. Tickets go for $15 with a full lineup including Young Thug, Lany, Lucky Daye, Freddie Gibbs, and more. Check out the lineup flyer below.
More Than Just a Gimmick?
Joel states that this should help artists because it will turn their shows into a global event. Touring has always been a big part of artists’ careers. When that stopped during the pandemic, no one knew how to cope or recover their losses. This is an entirely new touring mechanism readily available to artists. During lockdown, live stream shows drove a lot of engagement with fans. Some even added ticket revenue so that artists could reinvest in their art.
“Artists and fans are eager to get back to shows, and live streams will continue to unlock opportunities for them to connect more than ever before. Veeps is the best at what they do, with Benji and Joel tapping into their own experience as artists to help [others] thrive. [We] look forward to bringing this innovative idea to life in these iconic venues.”MIchael Rapino, President and CEO of Live Nation to Variety
Last year, Veeps put over $10 million into artists’ pockets through tickets sold for live stream shows. Liam Payne, Louis Tomlinson, Brandi Carlile, and Patti Smith utilized their platform to connect with their fans. They also raised money for charity. Here’s hoping that the future of live music doesn’t stop again. Seems like an interesting idea and plan. We’ll see how it goes as we recover from the excruciating side effects of this pandemic.