You know it’s going to be a good day when Gareth Emery hits social media with a ‘Some good f*cking news today.‘ The trance artist just officially announced his new label, We’ll Be OK, as well as an accompanying label launch tour. According to Emery, the idea for We’ll Be OK began with the t-shirts he launched in early 2020 as a fitting message to his fans during the pandemic. The message apparently resonated with fans, so much so that he’s now using it as the theme of his new label.
“Well, 18 months later and given it’s clear the world is going to remain crazy for months/years longer, it feels right to make this necessary message a permanent one.”Gareth Emery
The We’ll Be OK label launch tour kicks off in Las Vegas, NV on October 1st, and ends at Dreamstate in San Bernardino, CA on November 20th, although Emery indicated more dates would be added. Tickets are now available for purchase here.