Deadmau5 and fellow music producer Richie Hawtin have announced the upcoming release of a new gaming platform called PIXELYNX. The partnership is with Niantic, the company who brought us the AR world of Pokemon Go.
PIXELYNX will leverage Niantic’s Lightship Platform and AR kit to create an augmented reality. This will encourage the gamers to move, explore and connect with others across the globe. PIXELYNX is a virtual world ecosystem which will allow music artists to create and control their own interactive environments. The artists can monetize their worlds through playable experiences, virtual performances, and NFTs. The concept is that players will collect prizes and songs through game play. They can also explore the world, attend concerts, and hunt for NFTs to unlock easter eggs and new music.