Coachella To Sell Lifetime Passes As NFTs

The ferris wheel during dusk at Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, Calif. on Friday, April 20, 2018. (Photo by Watchara Phomicinda, The Press-Enterprise/SCNG)
Coachella Launches NFT Collection to Feature Lifetime Festival Passes,  Digital Collectibles; Here's When | Tech Times

Coachella just created an NFT marketplace for three different collections that will sell on February 4th. The Coachella Keys Collection is a set of 10 NFTs that will give owners lifetime tickets to the festival and a celebrity chef dinner, front row, and onstage Sahara tent access at the 2022 festival. In addition to lifetime festival passes, holders will receive access to any virtual Coachella-produced experiences forever.

1,000 NFTs priced at $180 will allow buyers to redeem a physical Coachella photo book. 10,000 NFTs of festival photos and soundscapes priced at $60 apiece will also go on sale.

Coachella partnered with the FTX cryptocurrency exchange, and the NFTs will be minted on Solana, a blockchain platform on the lower end of energy consumption. A percentage of the sales will be donated to GiveDirectly, Lideres Campesinas, and Find Food Bank.